I wondered out loud if this culture of participation was seemingly helping build business on our collective backs. So if we tag, bookmark, or share and help del.icio.us or Tecnocrati or Yahoo become better commercial entities, aren't we seemingly commoditizing our most valuable asset - time. We become the outsourced workforce, the collective, though it is still unclear what is the pay-off. While we may (or may not) gain something from the collective efforts, the odds are whatever "the collective efforts" are, they are going to boost the economic value of those entities. Will we share in their upside? Not likely!
